Search Marketing

DigiTide helps you define your brand’s pillars. From there, we capture valuable new customers that convert into revenue growth.

01

Search Engine Optimization

Search Strategies that Produce Profits

02

Paid Search Management

Capture Immediate Revenue, Augment Organic Acquisition Funnels

03

Social Media Marketing

Match Social Activity with Search-Informed Content Discovery

04

Reputation Management

Make the Best 1st, 2nd & 30th Impression

SEARCH ENGINE OPTIMIZATION

Revenue-Modeled Search Optimization

OUTRANK THE COMPETITION, CRUSH YOUR VERTICAL

Organic Search is the single largest marketing channel for B2C and B2B organizations. Intentionally or accidentally, 9 out of 10 users will find your brand via search. VELOX has translated intent into needle-moving revenue for 10+ years. We consistently rank keywords in the top 3 of organic listings. And by “consistent,” we mean over 85% of search teams under active management. Each of our search campaigns includes a revenue model. This shows you exactly how many users and how much revenue our keyword techniques can generate. Our approach works globally and locally.

Capabilities

Global SEO
Local SEO
On-Site Content Audit
Link Profile Audit
Technical SEO
Keyword Research
Keyword Strategy
Search Reporting & Dashboards
Content Marketing & Seeding
Link Building & Management
SEO Tool Selection & Integration
Mobile SEO Optimization

Types Of Questions We Ask

Do you know your competitors’ search strategies?
Is your content aligned with current ranking signals?
When was your last batch of keyword research?
How are you combining paid and organic SEO strategies?
What are your highest-ranking keywords?

PAID SEARCH MANAGEMENT

Human-Optimized Search Marketing

INTELLIGENT PPC CAMPAIGN MANAGEMENT

When paired with an organic SEO strategy, a well-executed PPC campaign can deliver immediate revenue wins. As Google places more and more dynamic SERP elements above the fold, organic listings become less immediately visible. VELOX’s PPC experts identify new keyword opportunities. Not only that, we can place dynamic paid content across the full spectrum of search, display and video result elements. Our search management team optimizes PPC campaigns on a daily basis. Instead of simple linear growth, we base our optimizations on human experience. We also constantly test both ad content and user targeting. This lets you hit seasonal campaign targets and get sustained paid dominance.

Capabilities

Expert Pay-Per-Click (PPC) Campaign Management
Paid Keyword Research & Discovery
PPC Competitor Analysis
PPC Campaign Optimization
Mobile Paid Search Optimizations
User Targeting & Segmentation
Advanced Targeting (Geolocation, Time Splits, Audience)
ROI Measurement & Analytics
New Revenue Opportunity Audit
Adwords Search Campaigns
Adwords Extensions (Local, Contact & Conversion)
Google Shopping, Display & Video
Google-Certified Partner

Types Of Questions We Ask

What are your revenue goals for paid search in the next 1-3 months?
Are you running daily optimizations on paid campaigns?
Have you aligned your paid messaging with your organic SEO strategy?
What keyword research have you done on your competitors?
When did you last perform paid keyword research?
Do you know all of Google’s paid ad format opportunities?

There are more than 12 types of dynamic result elements in Google search results pages. Some are paid, some are organic, but they can all drive big business. For 10+ years, DigiTide has built and run PPC campaigns of all shapes and sizes. We’ve placed content in the top listing of text, display, video and shopping feeds.

SOCIAL MEDIA MARKETING

Search-Informed Social Marketing

MATCH SOCIAL ACTIVITY WITH CONTENT DISCOVERY

Social media-powered conversations make a lasting impression on buyers. They can help drive both physical and digital sales. DigiTide uncovers new areas of social content discovery. At the same time, we engage existing user bases and send them down brand-powered acquisition paths. We find and drive meaningful activity across all major social channels through keyword science and value-positive content. DigiTides’s content guides users from conversation to interest to action. We tie in-store and online social activity directly to campaign ROI.

SOCIAL MEDIA ADVERTISING

Capabilities

Social Advertising Strategy
Social Content Ad Creation
Social Competitor Analysis
Social Demographics & User Research
Social ROI & Analytics
Social Advertising Dashboards
Social Paid Management KPIs & Goal Conversions
Facebook, Instagram, Pinterest, Snapchat, Quora, LinkedIN, TikTok Advertising
Influencer Discussions & Management

Types Of Questions We Ask

Can you tie customer activity to social advertising?
What are your monthly revenue goals for social advertising?
What is your current monthly investment in social?
Which social channels do you use to distribute your ads?
Have you developed a target audience for each social marketing channel?
How are you developing assets and content for distribution?
Who is currently managing your social media marketing channel spends?

Social has incredible reach. 75% of male internet users and 83% of female internet users are on Facebook. DigiTides’s experts can develop targeted content that starts–and expands–conversations with your ideal prospects.

REPUTATION MANAGEMENT

Make The Best Impression

MAKE A GREAT 1ST, 2ND AND 30TH IMPRESSION

Bad impressions form faster than positive ones. They’re harder to change too. With 4 in 5 Americans reading online reviews, you can’t afford to leave your brand to the mercy of fickle, unmoderated opinions. VELOX’s reputation management team keeps negative content from tarnishing your brand. We create and implement content strategies that help you maintain a positive online presence.

REPUTATION MANAGEMENT

Capabilities

Online Reputation Audit
Brand Perception Audit
Review Site Submissions
Testimonial Aggregation
Positive Content Promotion
Coupon & Survey Creation
Social Media Integration
Reputation Dashboard & KPIs
Live Monitoring & Alerts

Types Of Questions We Ask

Are you monitoring social channels for reputation changes?
Do you have current issues with negative search results?
Do you have a reputation management strategy?
Are negative reviews hitting first page SERP results for your brand?

2.1 million times every single day in the US, brands get dissed online. DigiTide helps clients avoid these landmines and maintain favorable reputations online.

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Take control of your home purchase

See the big picture

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Total transparency

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Buy with confidence

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